Ouai ventures back into dog products with $32 shampoo for pampered pets
With luxury items like a $610 Moncler puffer or $205 Ralph Lauren cashmere sweater available for dogs, it was only a matter of time before beauty brands joined in on the booming pet market.
On Tuesday, luxury hair-care brand Ouai launched its $32 Fur Bébé pet shampoo to coincide with National Puppy Day. The brand originally debuted a limited-edition run of the product in 2018, but now the shampoo for dogs and cats is part of the brand’s permanent collection. It will be sold on Sephora’s and Ulta’s websites, on Ouai.com, and through other retail partners including Nordstrom, Amazon and Urban Outfitters. According to Ouai executives, the timing is right as more millennials are becoming doting pet parents with pandemic adoptions skyrocketing.